Much like YouTube, from which they are derived, tube sites such as Xvideos (the 23rd most popular site on Earth) and Pornhub (the 37th) allow just about anyone to publicly upload just about anything. In the late aughts, just as Ogas was wrapping up his study, the online porn industry began consolidating - moving away from individual producers and distributors, and toward massive, crowdsourced aggregators called 'tube sites.' To give you an idea exactly how massive these sites are, consider this: Online porn comprises an estimated 4.7 percent of all desktop Internet traffic, and tube sites funnel the vast majority of that. No exceptions.'Д«ut Morley-Souter, now 27 and using a slightly different name to avoid association with his famous law, has to admit that much about porn and the Internet changed in the 10-plus years that followed. Whether or not they realized it, those academics were just echoing a British teenager who had come to similar conclusions a few years before: In 2005, the then '16-ish' Peter Morley-Souter had chanced upon some Calvin & Hobbes erotica and turned it into a widely circulated Web comic. But some earlier 'netporn' researchers described a branching constellation of increasingly niche sites arrayed around every conceivable sexual identity and interest: 'No theme is remote enough,' one pair of researchers said in 2007. There are few good censuses of porn sites from this time, alas: Even Ogas's study looked at what users searched for, and not what they actually encountered. And thanks to the same technologies that were fueling these cool new things called 'Web logs,' just about anyone with an Internet connection and a willing audience could produce it. Home computers and faster Internet speeds liberated consumers from the awkwardness of interacting with an inquisitive mailman or video-store clerk, which meant they could chase down whatever flavor of smut they wanted. Like the mainstream media during that same period, the porn industry was experiencing some major turbulence, thanks to the Internet. Ogas conducted his study - an analysis of more than 55 million pornography searches - in 20, at the tail end of the period that may go down in history as the golden age of Rule 34. 'I think we're seeing the death of Rule 34,' sighs Ogi Ogas, a computational neuroscientist at Harvard and the author of the first large-scale study on Internet porn. Alien goat sex may still exist somewhere in the Internet's unplumbable depths, but it is far deeper down than it used to be.

In the 13 years since a British teenager first coined the term 'Rule 34,' Internet consumption patterns and the online porn industry have changed. Robots? Aliens? Goats? Trombones? Buck up and Google them.ДЄs bemused players have gradually been finding, however, there is a new catch in the game: It may actually be more difficult to find porn of everything/anything now than it had been previously. Rule 34, according to long-standing legend, goes something like this: If it exists, or can be imagined, there is Internet porn of it. Here's a fun parlor game to play with your (inebriated, adult) friends: Pull out a smartphone with 'safe search' disabled, and try disproving the 34th rule of the Internet.

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